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The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



Today’s post is by ProBlogger writing expert Ali Luke Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”.

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The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



      
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The economy is booming, with the unemployment rate at the lowest level in nearly 50 years. Wages have remained relatively stagnant, though, and for many workers, the only way to get a raise is by changing jobs, which sometimes means moving to another city or state.





But before you start packing, check out the cost of living in your prospective employer's city. You'll want to look at the cost of housing, of course, and don't overlook the impact of state and local taxes on your bottom line. Our annual guide to state taxes shows that tax rates are literally all over the map

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- and the difference between living in a high-tax or a low-tax state can be thousands of dollars each year, depending on your tax situation.





Updated for 2018, here is our list of the 10 most tax-friendly states in the U.S. The top five states on our list have no state income tax at all. Take a look.





SEE ALSO: TAX MAP: State-by-State Guide to TaxesSEE ALSO: SLIDE SHOW: 10 Least Tax-Friendly States
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Yesterday, my pal Paula Pant published a podcast interview with financial guru Suze Orman. Based on reader requests, Paula asked what Suze thought of the FIRE movement. (For those unfamiliar, FIRE is a a term used to talk about folks who have achieved financial independence or retired early.) As it turns out, Suze Orman does […]


The post Suze Orman hates the FIRE movement. She hates it, she hates it, she hates it. appeared first on Get Rich Slo

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wly.

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When you shop for anything, check with the business owners and ask, “How’s business going?” They will be happy to share their thoughts. Roadmapping involves interviewing and understanding a client to identify their needs and craft a solution for them. Take care of and protect your clients to develop successful and reliable results. My guest […]



The post S03 Episode 5: Building Trust Through Roadmapping with Lionel Martin appeared first on

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ncing.com">Double Your Freelancing.

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What does it mean to be an independent contractor?

I have been an independent contractor and now, in my capacity as a small business owner, I hire independent contractors on a project by project basis. Having sat on both sides of the table, I understand how being an independent contractor can be confusing, so before you sign on the dotted line, here are a few questions to ponder:



What is an independent contractor?

As independent contracting is becoming a more popular me

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ans of employment, it is important to have a clear understanding of how it is defined. According to the IRS:



“People such as doctors, dentists, veterinarians, lawyers, accountants, contractors, subcontractors, public stenographers, or auctioneers who are in an independent trade, business, or profession in which they offer their services to the general public are generally independent contractors. However, whether these people are independent contractors or employees depends on the facts in each case. The general rule is that an individual is an independent contractor if the payer has the right to control or direct only the result of the work and not what will be done and how it will be done. The earnings of a person who is working as an independent contractor are subject to Self-Employment Tax.”



I strongly recommend that you review the IRS’ website on the difference between being an employee and an independent contractor. Recent cases against Uber and Lyft in the state of California, in particular, have led to challenges over employment status misclassification. As such, California and other states have implemented an “ABC” test.



In California, workers are considered employees unless:





The worker is free from the control and direction of the hirer in connection with performing the work

The worker performs work outside of the usual course of the hiring entity’s business

The worker is usually engaged in an independently established trade, occupation or business of the same nature as the work performed for the hiring entity



If you are unsure as to whether the position that you have been offered is really that of an independent contractor or an employee, check your state’s labor laws and if possible, consult with legal representation. Your employment status is important for several reasons, mainly because it can have long-term implications, especially as it relates to paying taxes.



Are you prepared to pay taxes?

As the aforementioned description explains, independent contractors have quite a bit of autonomy. The thought of working on a project for weeks or months at a time as a project status worker may sound ideal, especially if you dislike the idea of working for the same company over an extended period of time.



However, if you have never been an independent contractor, it is important to understand that your compensation does not factor in Social Security, Medicare tax, unemployment insurance, local, state or federal taxes. So, if you are accustomed to having everything taken out of your check for you by a conventional employer, you may want to think about how you plan to save for taxes.



Let’s admit, the idea of earning an exact amount is appealing, but remember this is your gross pay. In other words, it is taxable. So, if your compensation is $10,000.00 for a contract, remember, it is subject to taxation.



The easiest way to adjust to independent contractor status is to put away the money that is taxable. You may even want to open an account that you use just for the purposes of paying taxes. This will save you the heartache of not being prepared when it is time to pay the IRS.



Are you prepared for the end of the contract?

The duration of an independent contracting project is usually pre-determined. Many businesses rely upon project managers to help them determine throughput rates and reasonable deadlines. Because of this, many contracts will have approximate start and stop dates. These are often determined by volume and budgetary allocations.



If you are relying upon such contracts as the primary means for your income, then you don’t want to get too comfortable. You also don’t want to assume that you will have multiple opportunities to work on projects for the same company.



I highly recommend that you stay abreast of other opportunities and that you are preparing yourself for the next contract. Because you are not an employee, you also have the right to work on several other projects.



Being an independent contractor is a great way to experience job stability without feeling restricted by working for a singular entity. However, it is not for everyone. There is an element of unpredictability, and it is probably too stressful for those who are risk-averse.



My advice: Before you venture into the realm of independent contracting, make sure that you learn as much as you can about the position and whether or not it is a good fit for you.



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108/Blog-Jobs-Home-Dashboard-768x351.png 768w, https://content-static.upwork.com/blog/uploads/sites/4/2018/09/28115108/Blog-Jobs-Home-Dashboard.png 1270w" sizes="(max-width: 1024px) 100vw, 1024px" />

Upwork is making it easier for teams to track the progress of projects, collaborate more efficiently, and get inspiration for new projects with a new My Jobs dashboard.



The post Revamp of Upwork’s ‘My Jobs’ Simplifies Collaboration appeared first on Upwork Blog.

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Welcome to September 2018's business income report where I show you how I made money online last month. It's time to look at this month's update and see how I did. If you're new to Making Sense of Cents, you may be wondering why I would want to publish my income report each month. You can simply skip to the next section […]


The post How I Made $104,814 In September 2018 Working From Home appeared first on Maki

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ng Sense Of Cents.

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What's The Best Shopping Cart Software? In-Depth Roundup & Reviewby Lewis Parrott, March 2018 You’ve created a website. You’ve got your product offering lined up, ready to go. You’ve got traffic flowing, and warm leads with credit card in-hand. What’s missing? Well, you need a shopping cart, dummy. Something that not only safely and securely collects payment from customers but […]



Check out the full post here : (No Surprise Here…) What’s the Best Shopping Car

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t Software?

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Fine tuning your marketing on Facebook to be successful long term takes more than just running some ads and hoping for the best. Facebook ads are getting more expensive, which means getting the most of our this ad spend is becoming more and more vital. Here are 6 tips that will actually help you in the day to day management of your marketing campaigns on Facebook.



1. Retarget. Remarket.



Whichever you call it, you have to be doing it. It’s amazing how many companie

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s market on Facebook without ensuring remarketing is a part of their strategy. It’s essential to be successful over time.



To do this, set up your retargeting audiences from the get go. The audiences you should retarget to are;



-people who watched 25%, 50%, and 75% of any of videos


-people who Engaged with your Page


-website Visitors


-your existing Page Fans



These audiences should be sized 180 and 30 days. To get even more serious, target 1 day and 7 day audiences.



2. Use Business Manager



Ensure your ad account is inside of a Business Manager, along with your page. Facebook’s business manager is an amazing, organized solution to everything Facebook related. Don’t be the guy with your company’s ad account connected to just your personal Facebook profile. This



The more places your ad account is connected, the higher the possibility to recover it if anything happens. And things do happen, even if they’re wrong. Having a connection to a Facebook representative will help you in these circumstances as well.



3. Set up custom columns.



Instead of relying on Facebook’s default columns, there are likely data points that are needed specifically by your marketing team, such as Custom Conversions, or the cost per XYZ Custom Conversion. Here’s a good starter list: Campaign Name, Ad Set Name, Reach, Frequency, Relevance Score. For an commerce company, things like Checkout Initiated, Adds to Cart, and Purchases will be next. Save as a preset in your ad account. This will save you lots of time as you’ll no longer need to do this every time you analyze the performance of campaigns.



4. Video is King



Video advertising is crucial in today’s online marketing mix, and video marketing statistics show it performs extremely well across nearly all ages and demographics. Having a powerful and creative video on the “front end” of your marketing that will properly explain your brand/product/service along with social proof and authority. There are lots of video formats you should test, such as simple short video loops (6-8 seconds), animated videos, live-action videos, and more.



Target your ideal audience cold, and then retarget them with other content later. Test different objectives, but a great formula is Video Views or Page Post Engagement in the Facebook feed and other placements, once again without a CTA on the post.



5. Run ads that don’t look like ads.



Go out of your way to develop creative that is unique and looks like original content, not an advertisement. Keeping engagement and relevancy score high is key, and a great way on Facebook to do this is to show them ads that don’t really look like ads.



Social proof and short testimonials with images or video content, without even a strong CTA or “Shop Now”/“Learn More” button will build even more rapport with your audiences, before your ads with strong CTAs. The constant positive impression of your brand, without selling hard, will encourage people to Google you as well – so look out for an increase in organic Google search traffic.



6. Know the cost of your advertising.



Keeping track of your advertising costs seems simple, but many overlook. Here’s a good rule of thumb for what you should be spending and how much per impressions:



$6 for 1,000 impressions (1st quarter)


$6.50 for 1,000 impressions (2/3rd quarter)


$8 for 1k impressions (4th quarter)



You can calculate how many impressions you’ll get with the size of your cold and warm audiences.



Original post: 6 Tips for Marketing on Facebook

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The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



Today’s post is by ProBlogger writing expert Ali Luke Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”.

Read More
//feeds.feedblitz.com/~/573955220/0/problogger/"> ...more



The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



      
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