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Fine tuning your marketing on Facebook to be successful long term takes more than just running some ads and hoping for the best. Facebook ads are getting more expensive, which means getting the most of our this ad spend is becoming more and more vital. Here are 6 tips that will actually help you in the day to day management of your marketing campaigns on Facebook.



1. Retarget. Remarket.



Whichever you call it, you have to be doing it. It’s amazing how many companie

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s market on Facebook without ensuring remarketing is a part of their strategy. It’s essential to be successful over time.



To do this, set up your retargeting audiences from the get go. The audiences you should retarget to are;



-people who watched 25%, 50%, and 75% of any of videos


-people who Engaged with your Page


-website Visitors


-your existing Page Fans



These audiences should be sized 180 and 30 days. To get even more serious, target 1 day and 7 day audiences.



2. Use Business Manager



Ensure your ad account is inside of a Business Manager, along with your page. Facebook’s business manager is an amazing, organized solution to everything Facebook related. Don’t be the guy with your company’s ad account connected to just your personal Facebook profile. This



The more places your ad account is connected, the higher the possibility to recover it if anything happens. And things do happen, even if they’re wrong. Having a connection to a Facebook representative will help you in these circumstances as well.



3. Set up custom columns.



Instead of relying on Facebook’s default columns, there are likely data points that are needed specifically by your marketing team, such as Custom Conversions, or the cost per XYZ Custom Conversion. Here’s a good starter list: Campaign Name, Ad Set Name, Reach, Frequency, Relevance Score. For an commerce company, things like Checkout Initiated, Adds to Cart, and Purchases will be next. Save as a preset in your ad account. This will save you lots of time as you’ll no longer need to do this every time you analyze the performance of campaigns.



4. Video is King



Video advertising is crucial in today’s online marketing mix, and video marketing statistics show it performs extremely well across nearly all ages and demographics. Having a powerful and creative video on the “front end” of your marketing that will properly explain your brand/product/service along with social proof and authority. There are lots of video formats you should test, such as simple short video loops (6-8 seconds), animated videos, live-action videos, and more.



Target your ideal audience cold, and then retarget them with other content later. Test different objectives, but a great formula is Video Views or Page Post Engagement in the Facebook feed and other placements, once again without a CTA on the post.



5. Run ads that don’t look like ads.



Go out of your way to develop creative that is unique and looks like original content, not an advertisement. Keeping engagement and relevancy score high is key, and a great way on Facebook to do this is to show them ads that don’t really look like ads.



Social proof and short testimonials with images or video content, without even a strong CTA or “Shop Now”/“Learn More” button will build even more rapport with your audiences, before your ads with strong CTAs. The constant positive impression of your brand, without selling hard, will encourage people to Google you as well – so look out for an increase in organic Google search traffic.



6. Know the cost of your advertising.



Keeping track of your advertising costs seems simple, but many overlook. Here’s a good rule of thumb for what you should be spending and how much per impressions:



$6 for 1,000 impressions (1st quarter)


$6.50 for 1,000 impressions (2/3rd quarter)


$8 for 1k impressions (4th quarter)



You can calculate how many impressions you’ll get with the size of your cold and warm audiences.



Original post: 6 Tips for Marketing on Facebook

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The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



Today’s post is by ProBlogger writing expert Ali Luke Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”.

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The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



      
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As you probably know, video rules the web. Over 80% of all Internet traffic is already video. Video posts receive a much higher number of likes and shares on social media platforms like Facebook and Instagram. Businesses and sales pages that use video tend to convert much better than the ones that do not. In other words, if you have a website and is not using video you are missing out on a big opportunity. Below you will find five ways you can use to make your website more engagi

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ng with video content.



1.Create a narrative video



A narrative video is a great way to explain what your business offers or what features your product or website might have. Today there are many online tools that allow you to create such a video even if you don’t have any technical skills. For example, on lumen5 you will be able to create a video by choosing background images and by inserting text and music with a drag and drop functionality.



2. Create a how-to video



People love to learn new things, and that’s why how to and tutorial videos are so popular. The simplest way to create a how-to video is to record your computer screen as you explain how to accomplish a specific task. You can also use your smartphone to record yourself while you carry out the task you are explaining. Here’s how to speed up a normal video to a time-lapse in case you need to shrink the overall length of your how-to video (remember that people have short attention spans online).



3. Do an interview



Remember that everything is digital these days, so you can do an interview with anyone around the world without leaving your house. Skype and Google hangout offer free video calling that it can use to conduct your interviews. You just need to record the video as you go and then publish it on your website. As an added bonus, the interviewee might help to promote the interview, for instance by sharing it on his social media profiles.



4. Embed videos from YouTube



Having video content on your website is a must, but that does not mean that you need to create all the content yourself. One strategy you can use to make your content more engaging is to find related and relevant videos on YouTube and then embed those videos on your website articles. This will give more value to your visitors, which in turn should make them return and increase your search rankings on Google.



5. Share your story or opinion



If you are lacking ideas for videos, you can simply turn the comer of your smart phone on and start recording as you talk. People love to hear a good story or someone who has a strong opinion about something.



Original post: Five ways to make your website richer with video content

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The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger.



How One Blogger is Using Online Events to Build Engagement and Make a Difference We continue our Blogger Breakthroughs series with a story from Trixi Symonds, whose Coloured Buttons blog teaches kids how to sew. She also created Sew a Softie Day. Trixi started her blog in 2009 to post

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HP has announced a new contender in the growing premium Chromebook market, and it's like a bendy MacBook Air with a 360-degree hinge that you can use in four different configurations. The device, officially called the X360 14, is the brand's thinnest...
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Good morning! We got early hands-on time with Google's Pixel 3 XL, heard even more about Google's other incoming devices and reach the limits of interstellar space.
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Easy Guide That Will surely Assist you to In Internet affiliate marketing






Enterprise internet online affiliate marketing is a sensible approach of attracting customers, whereas additionally, sending your prospects to a different website business. This reciprocal partnership is sweet for both companies because it increases site visitors and makes cash via referrals.

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The power Of Affiliate marketing online Is In Your Palms






Welcome to the world of internet online affiliate marketing! As you may see it's a really massive world full with all sorts of tools, affiliate plans, and so way more. The truth that internet online affiliate marketing has various approaches could make it seem a bit impossible to find what is going to be just

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Top Notch Tips To extend Your Affiliate marketing online Prowess






Internet affiliate marketing is a great a solution to make extra revenue from your private home. It is really not that difficult. What it takes is planning, time and onerous work. Learn all that you would be able to about the process. Listed below are some suggestions and ideas on how to advertise you

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