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The post 266: How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’ appeared first on ProBlogger.



How a Blogger Used Viral Content to Grow Her Income Enough to Cover Her Mortgage Payments Rachel Miller is back on ProBlogger for our Blogging Breakthroughs series, which features bloggers’ stories about traffic, income, and other parts of blogging. Blogging has t

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Welcome to September 2018's business income report where I show you how I made money online last month. It's time to look at this month's update and see how I did. If you're new to Making Sense of Cents, you may be wondering why I would want to publish my income report each month. You can simply skip to the next section […]


The post How I Made $104,814 In September 2018 Working From Home appeared first on Maki

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ng Sense Of Cents.

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Fine tuning your marketing on Facebook to be successful long term takes more than just running some ads and hoping for the best. Facebook ads are getting more expensive, which means getting the most of our this ad spend is becoming more and more vital. Here are 6 tips that will actually help you in the day to day management of your marketing campaigns on Facebook.



1. Retarget. Remarket.



Whichever you call it, you have to be doing it. It’s amazing how many companie

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s market on Facebook without ensuring remarketing is a part of their strategy. It’s essential to be successful over time.



To do this, set up your retargeting audiences from the get go. The audiences you should retarget to are;



-people who watched 25%, 50%, and 75% of any of videos


-people who Engaged with your Page


-website Visitors


-your existing Page Fans



These audiences should be sized 180 and 30 days. To get even more serious, target 1 day and 7 day audiences.



2. Use Business Manager



Ensure your ad account is inside of a Business Manager, along with your page. Facebook’s business manager is an amazing, organized solution to everything Facebook related. Don’t be the guy with your company’s ad account connected to just your personal Facebook profile. This



The more places your ad account is connected, the higher the possibility to recover it if anything happens. And things do happen, even if they’re wrong. Having a connection to a Facebook representative will help you in these circumstances as well.



3. Set up custom columns.



Instead of relying on Facebook’s default columns, there are likely data points that are needed specifically by your marketing team, such as Custom Conversions, or the cost per XYZ Custom Conversion. Here’s a good starter list: Campaign Name, Ad Set Name, Reach, Frequency, Relevance Score. For an commerce company, things like Checkout Initiated, Adds to Cart, and Purchases will be next. Save as a preset in your ad account. This will save you lots of time as you’ll no longer need to do this every time you analyze the performance of campaigns.



4. Video is King



Video advertising is crucial in today’s online marketing mix, and video marketing statistics show it performs extremely well across nearly all ages and demographics. Having a powerful and creative video on the “front end” of your marketing that will properly explain your brand/product/service along with social proof and authority. There are lots of video formats you should test, such as simple short video loops (6-8 seconds), animated videos, live-action videos, and more.



Target your ideal audience cold, and then retarget them with other content later. Test different objectives, but a great formula is Video Views or Page Post Engagement in the Facebook feed and other placements, once again without a CTA on the post.



5. Run ads that don’t look like ads.



Go out of your way to develop creative that is unique and looks like original content, not an advertisement. Keeping engagement and relevancy score high is key, and a great way on Facebook to do this is to show them ads that don’t really look like ads.



Social proof and short testimonials with images or video content, without even a strong CTA or “Shop Now”/“Learn More” button will build even more rapport with your audiences, before your ads with strong CTAs. The constant positive impression of your brand, without selling hard, will encourage people to Google you as well – so look out for an increase in organic Google search traffic.



6. Know the cost of your advertising.



Keeping track of your advertising costs seems simple, but many overlook. Here’s a good rule of thumb for what you should be spending and how much per impressions:



$6 for 1,000 impressions (1st quarter)


$6.50 for 1,000 impressions (2/3rd quarter)


$8 for 1k impressions (4th quarter)



You can calculate how many impressions you’ll get with the size of your cold and warm audiences.



Original post: 6 Tips for Marketing on Facebook

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Bloggers are often sending me questions about taxes, and it is a very important topic to discuss as online business owners. However, I am not a tax expert, so I found one to help! I decided to ask my readers for their top questions about blogging and taxes, and then I handed those questions over […]


The post Your Top 14 Tax Questions For Bloggers and Digital Nomads Answered appeared first on M

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aking Sense Of Cents.

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The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger.



How One Blogger is Using Online Events to Build Engagement and Make a Difference We continue our Blogger Breakthroughs series with a story from Trixi Symonds, whose Coloured Buttons blog teaches kids how to sew. She also created Sew a Softie Day. Trixi started her blog in 2009 to post

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Do you think parents should help pay for their children’s college education? Do you think parents should be required to pay for their children’s college education? These are tough questions to ask and to answer, but they are very important when thinking about the ever increasing cost of higher education. These kinds of questions are […]


The post Parents Paying For College – Is This A Good Idea? appeared first on

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s.com">Making Sense Of Cents.

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The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



Today’s post is by ProBlogger writing expert Ali Luke Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”.

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//feeds.feedblitz.com/~/573955220/0/problogger/"> ...more



The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger.



      
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Getting internet marketing right takes dedication and perseverance. You probably won’t score an overnight success, but with the right set of tools, you will be able to build a solid foundation for any type of business.



At first, marketing yourself online may seem like black magic. It requires so much time and resources, and some IT wizardry on top of that, to make it work, right?



Not really.



The good news is that these days you can easily set up a professional online presence, without coding skills or advanced technical knowledge.



The b

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est part?



Many of the marketing solutions available online offer free plans so you can start acting on your ideas without a substantial budget to start with.



You can think of the following tools as the online marketing circle of life. That means they are a complete package, so you can start with basically any idea and build it from the ground up.



Wix.com



There was a time when creating a website took long hours of tinkering with HTML and some expertise in the field. Nowadays, thanks to website builders like WIX, you can set up a professional web page in record time with no HTML or coding skills.



WIX uses a drag-and-drop mechanics that will allow you to assemble all the pieces of your new website like a puzzle. It offers one of the best website builders around. It doesn’t matter what your target niche is as they have over 500 layouts to choose from, including templates for blogs, e-commerce sites, portfolios and more.



Since WIX templates are mobile-ready, you also won’t have to worry that your site will look like plucked out of a horror movie when opened on smartphones or tablets.



The best part about WIX is that they offer everything you need in one place – you can buy a domain, create a logo, set up a website, and much more. The environment also takes care of the marketing side thanks to integrated SEO tools.



Their free plan offers everything you need to start, including the builder, layouts, SEO tools, WIX apps (they add new functionality) and free hosting. You will also have 500MB of storage and bandwidth capped at 1GB.



The downside, however, is that you are stuck with their free domain address (username.wixsite.com/siteaddress), and there will be WIX branding visible on your website.



If you’re past testing and want your site to look professional, you should probably go with one of the upgrade plans that start at $14.50/month and come with a custom domain. You can find Wix promo codes here to lower the bill. There is also a lower plan called Connect Domain where you can use your existing domain with the WIX editor, but it still displays the branding so you might as well skip this one.



MailChimp



Once you have created the foundation for your online presence, the next step on the internet marketing ladder is to build an audience or a customer base and make sure that you can connect with them easily.



MailChimp is an all-in-one mailing system that takes care of all your newsletter and mailing campaign needs.



You can think of it as a swiss-knife of mailing software.



You will be able to manage your subscriber lists, send personalized emails (newsletters, promotions, product information), and, best of all, automate the process to give you more time to take care of other parts of your online business.



Like WIX, Mailchimp uses a drag-and-drop system to create personalized emails from scores of templates and premade elements. It also boasts an advanced tracking capability and is able to generate stats so you have something to work with when improving your emailing effectiveness.



The free plan allows to connect with up to 2,000 subscribers and send 12,000 emails per month. It should be more than enough for starters, but they also offer some flexible upgrade plans that will get you covered as your business grows.



Google Analytics



It is said that marketing is a numbers game. Internet marketing is no different in this respect, and numbers and statistics are the most powerful resource for every successful internet marketing activity.



Would you like to know how many people visit your website? Where do they come from? How much time do they spend clicking through the content? Do they click at all?



Every successful business needs a reliable method of analyzing online traffic and turning the raw data into comprehensive and actionable stats.



In a nutshell, Google Analytics gives you an insight into your website’s statistics, including the number of daily or monthly visitors, devices the visitors are using, demographics, and much more. You can then access and analyze the gathered data within the Google Analytics Dashboard.



Google’s tool makes online marketing much easier by taking the guesswork out of the equation.



The tool is completely free and available to everybody. All you have to do is to sign up with your existing Gmail account, add a line of the tracking code to your website, and you’re all set.



The Bottom Line



The three tools will allow you to harness the power of internet marketing and take action on your ideas without much hassle. They require little to no starting budget but can make all the difference for your online business.



Each of the three solutions should suit both beginners and more advanced users, so there is little risk that you will outgrow their capabilities anytime soon. It is also possible to combine their functionalities as all three integrate well with each other.



Original post: 3 Free Tools You Should Use for Internet Marketing

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HP has announced a new contender in the growing premium Chromebook market, and it's like a bendy MacBook Air with a 360-degree hinge that you can use in four different configurations. The device, officially called the X360 14, is the brand's thinnest...
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Good morning! We got early hands-on time with Google's Pixel 3 XL, heard even more about Google's other incoming devices and reach the limits of interstellar space.
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