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Last week, I was a guest on the new Fire Below Zero podcast. The interview was fun. (It'll probably be several weeks before the episode airs, though.) Toward the end of our conversation, the hosts asked a question that my mind keeps returning to: “What's something you spend money on that other people might question?” […]


The post Potential needs versus actual needs: Re-writing my financial blueprint appeared first on Get Rich Slowly

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.

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Be sure you can answer these four key questions before you start invoicing clients.
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Think you aren't old enough to bring your business idea to life? Brennan Agranoff was 13 when he founded his first company out of his parent’s garage, a custom athletic sock company called HoopSwagg that has more than $1 million in annual sales. He recently spoke with Upwork about his inspiration and the path that’s taken him to such early success.



The post You’re Never Too Young to Dream Big: Meet Brennan, an 18-year-old with $1M in Sales appeared first on Upwork Blog.

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Upwork is making it easier for teams to track the progress of projects, collaborate more efficiently, and get inspiration for new projects with a new My Jobs dashboard.



The post Revamp of Upwork’s ‘My Jobs’ Simplifies Collaboration appeared first on Upwork Blog.

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Do you have a network of freelancers you can turn to if a project needs extra support? Here's a look at how Julie Gates, a voice over artist from Raleigh, NC, built a powerful referral network by getting involved in her local freelance community.



The post Upwork Huddles: Create a Powerful Network to Support Your Next Big Client Project appeared first on Upwork Blog.

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When you shop for anything, check with the business owners and ask, “How’s business going?” They will be happy to share their thoughts. Roadmapping involves interviewing and understanding a client to identify their needs and craft a solution for them. Take care of and protect your clients to develop successful and reliable results. My guest […]



The post S03 Episode 5: Building Trust Through Roadmapping with Lionel Martin appeared first on

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ncing.com">Double Your Freelancing.

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Self-care is an essential part of a sustainable freelance career.
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Welcome to September 2018's business income report where I show you how I made money online last month. It's time to look at this month's update and see how I did. If you're new to Making Sense of Cents, you may be wondering why I would want to publish my income report each month. You can simply skip to the next section […]


The post How I Made $104,814 In September 2018 Working From Home appeared first on Maki

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ng Sense Of Cents.

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Usama Riaz started doing freelance mobile application development projects on Upwork before he started applying to colleges. He credits that freelance experience with helping to land a highly coveted internship—but he hadn’t been there long when he decided it wasn’t his “dream job” after all.



The post Why One Developer Ditched the Silicon Valley Dream to Keep Freelancing appeared first on Upwork Blog.

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Fine tuning your marketing on Facebook to be successful long term takes more than just running some ads and hoping for the best. Facebook ads are getting more expensive, which means getting the most of our this ad spend is becoming more and more vital. Here are 6 tips that will actually help you in the day to day management of your marketing campaigns on Facebook.



1. Retarget. Remarket.



Whichever you call it, you have to be doing it. It’s amazing how many companie

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s market on Facebook without ensuring remarketing is a part of their strategy. It’s essential to be successful over time.



To do this, set up your retargeting audiences from the get go. The audiences you should retarget to are;



-people who watched 25%, 50%, and 75% of any of videos


-people who Engaged with your Page


-website Visitors


-your existing Page Fans



These audiences should be sized 180 and 30 days. To get even more serious, target 1 day and 7 day audiences.



2. Use Business Manager



Ensure your ad account is inside of a Business Manager, along with your page. Facebook’s business manager is an amazing, organized solution to everything Facebook related. Don’t be the guy with your company’s ad account connected to just your personal Facebook profile. This



The more places your ad account is connected, the higher the possibility to recover it if anything happens. And things do happen, even if they’re wrong. Having a connection to a Facebook representative will help you in these circumstances as well.



3. Set up custom columns.



Instead of relying on Facebook’s default columns, there are likely data points that are needed specifically by your marketing team, such as Custom Conversions, or the cost per XYZ Custom Conversion. Here’s a good starter list: Campaign Name, Ad Set Name, Reach, Frequency, Relevance Score. For an commerce company, things like Checkout Initiated, Adds to Cart, and Purchases will be next. Save as a preset in your ad account. This will save you lots of time as you’ll no longer need to do this every time you analyze the performance of campaigns.



4. Video is King



Video advertising is crucial in today’s online marketing mix, and video marketing statistics show it performs extremely well across nearly all ages and demographics. Having a powerful and creative video on the “front end” of your marketing that will properly explain your brand/product/service along with social proof and authority. There are lots of video formats you should test, such as simple short video loops (6-8 seconds), animated videos, live-action videos, and more.



Target your ideal audience cold, and then retarget them with other content later. Test different objectives, but a great formula is Video Views or Page Post Engagement in the Facebook feed and other placements, once again without a CTA on the post.



5. Run ads that don’t look like ads.



Go out of your way to develop creative that is unique and looks like original content, not an advertisement. Keeping engagement and relevancy score high is key, and a great way on Facebook to do this is to show them ads that don’t really look like ads.



Social proof and short testimonials with images or video content, without even a strong CTA or “Shop Now”/“Learn More” button will build even more rapport with your audiences, before your ads with strong CTAs. The constant positive impression of your brand, without selling hard, will encourage people to Google you as well – so look out for an increase in organic Google search traffic.



6. Know the cost of your advertising.



Keeping track of your advertising costs seems simple, but many overlook. Here’s a good rule of thumb for what you should be spending and how much per impressions:



$6 for 1,000 impressions (1st quarter)


$6.50 for 1,000 impressions (2/3rd quarter)


$8 for 1k impressions (4th quarter)



You can calculate how many impressions you’ll get with the size of your cold and warm audiences.



Original post: 6 Tips for Marketing on Facebook

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