Content Strategy for the Web
The word “strategy” turns some people off.
Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul.
The truth is, without a strategy your content will never reach its full potential. More importantly, it will probably unnecessarily suffer from common pitfalls.
Enter Kristina Halvorson and Melissa Rach, who deliver a road map to better content so you can have a better business. From understanding the busin
ess value of content to making smarter decisions about what content to use and when, this book is a delight to read.
In my copy, the first four chapters are covered in notes. More than likely, you’ll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat.