The market is gaining popularity among consumers due to the readily consumable aspect of the product, which saves time for the busy and young professionals. This is expected to provide potential growth opportunities for the global market. Over the past few years, stable economic growth associated with developing mining industry has resulted in increasing number of employment opportunities, thereby improving the consumers’ average income.

Rapid urbanization as a result of growing population and need to cater to the increasing demand for non-vegetarian consumers are some of the factors expected to boost market growth in the coming years. Recent spread of diseases in pork and poultry has resulted in the gradual shift of the consumers towards beef and other meat products.
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